A 3-agent crew for indie builders shipping side projects โ landing-page copy, waitlist email drip, and build-in-public Twitter/X content from your commits.
Indie builders ship at the cost of marketing, and marketing at the cost of shipping. The math is brutal: writing landing-page copy, waitlist emails, and build-in-public threads while also coding the product means each one gets a fraction of the attention it needs. Most side projects launch with default copy, no waitlist drip, and a Twitter feed that goes silent for weeks at a time.
This 3-agent indie builder stack handles the marketing surface so you stay in code. Ink writes landing copy and runs hero-variant tests. Drip writes the waitlist welcome and follow-up sequence and reports which email is converting. Pulse watches your commits and turns the interesting ones into build-in-public threads in your voice. The crew is configured for solo throughput โ minimal coordination overhead, all approvals via Telegram, defaults aimed at the indie playbook.
Drop your repo URL and product description into the agents/ folder.
Ink reads the README + any existing copy and proposes 3 landing-page hero variants.
Drip writes a 5-email welcome sequence pulling from your roadmap and recent commits.
Pulse watches commits via webhook (or daily git log) and drafts a build-in-public thread when something ships.
You review drafts in Telegram or your inbox; approve or edit.
Approved content goes live: Ink updates the landing page (or generates a new variant), Drip queues the next email, Pulse posts the thread.
Weekly: a digest of which copy variant won, which email had highest open rate, which tweet drove most signups.
Indie builder weekly digest:
- Ink: Hero variant C ("Stop manually doing X") at 4.8% signup vs B's 2.1%. Promote C.
- Drip: Email 2 ("How I actually use it") at 62% open / 18% click โ your highest yet. Email 4 underperforming, propose rewrite.
- Pulse: 3 build-in-public threads posted this week. Best ("5 lessons from shipping the auth flow") = 1,240 impressions, 38 profile clicks, 4 waitlist signups.
- Action items: ship hero C to 100%, rewrite email 4, double-down on lessons-learned threads.No โ the SOUL.md is configured to mirror your voice (it reads your last 50 tweets to calibrate) and bias toward concrete details over hype. Default rules: no em-dashes, no "excited to share," no thread breaks unless the content actually warrants it. You approve every draft before it posts; auto-post is opt-in per template.
It reads your README, landing-page copy, and recent commits to write contextual emails. The default 5-email sequence covers welcome, what's coming, behind-the-scenes, social proof, and launch announcement. You can swap the sequence template; the agent adapts the content but keeps your voice.
Ink writes variants and you ship them via your CMS or a simple feature flag. Pulse and Drip include UTM tags so you can attribute signups back to which variant they saw. For higher-fidelity testing you'd want Optimizely or PostHog A/B; this is a lightweight setup for indie scale (a few thousand visitors/month).
Drip can build one. The bundle includes a minimal Next.js / Astro waitlist page snippet that posts to your email provider (Resend/Loops/ConvertKit). You wire your provider's API key and the agent handles the rest.
Drip writes plain-text email bodies; you can paste into any sender. Direct API integration ships for Resend, Loops, and ConvertKit out of the box. Beehiiv and Substack don't have public APIs for sequences, so it's manual paste for those.
Three SOUL.md files (Ink, Drip, Pulse), an AGENTS.md coordination file, the optional waitlist landing snippet, Twitter/X auto-post connector (with manual approval gate by default), and setup docs. Drop into your OpenClaw agents/ folder; ~5 minutes to first running config.
Get 3 AI agents working together โ pre-configured, two Terminal commands to deploy.
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